The challenge
Create an intuitive and confidence-inspiring unpacking experience for patients and caregivers, embodying Optune's commitment to empathy and care while maintaining a strong brand presence to foster trust in the company.
My role in this project was to lead the visual design focused on creating a calm and empathy driven experience during an anxiety driven time for the patients and their caregivers.
Duration: 3 months
The team: Program manager, Program lead, Industrial Designers, Visual Designer, & Interaction Designer
Role: Senior Visual Designer to lead visual design focused on emotion while supporting the industrial design team in building an intuitive unboxing experience.
