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https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612205642059-VWQARH3EYZBDFVN3S96O/93f4ae_023750023eb14f1dbe7a410667263171_mv2_d_5184_3456_s_4_2.jpg Photography https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612205700690-WVZOOYSY4LAE1AMRDVT5/93f4ae_aa848be23d7a4bb09ef36e76cc0e470d_mv2_d_3961_2969_s_4_2.jpg Photography https://subashg.com/videography daily 0.75 2021-02-02 https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612227434480-XJD0UZ4TNB4DW12T548U/prev_1500x540.gif Videography https://subashg.com/about daily 0.75 2022-09-01 https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/922d846c-4959-4e63-b5d5-bf04e04c9648/IMG_3717.jpg About - Hi there! I’m Subash. Thank you for taking the time to look through my portfolio. I’m a forward-thinking creative leader who loves intelligent design, storytelling, and experiences that are centered around the human mind. I love solving complex UX problems that meet the business requirements and surpass the user’s expectations. Either we’re using a product to increase efficiency in people’s daily lives or to simply bring joy, I’m sure we can achieve that together. Aside from design, I love playing soccer, boxing, or maybe mixing music with friends! Along with my design expertise, I'm known for bringing an outburst of positive energy to a team. 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The language only spoke to the tech savvy so it was tough for the normal user to feel included. https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612137040913-GJ8RSYRNE9RB3O0SYHW1/Mockup-1.jpg Design - Cisco Amazon Store // UX/UI https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612138445189-MNA1IGY06Z5K87JHCEQT/Scene+3.jpg Design - Cisco Amazon Store // UX/UI https://subashg.com/design/montanascoffeeco monthly 0.5 2021-06-10 https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612057576762-2YHRWUS4YYWPPDOBQKH5/Instagram+Post+%E2%80%93+1.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612063130881-MBAD4V123F5688M1S7XH/DSC08521.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612063418897-ILWVEG0XKXVOA80P3H5J/Rise-ground.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612057576763-3X8E7ANXMH2ASAY1T9R4/Instagram+Post+%E2%80%93+2.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612063132076-Z21ZMWUJFF9TGY7M7AJA/DSC08544.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612063422775-1OSAL73KR6PA996R72SR/Bali-blue-whole.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612057577886-74NUL9MHDW72F71N1DY9/Instagram+Post+%E2%80%93+3.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612063132492-9CWCXRKR91K6Z7L2J9M8/DSC08549.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612063426125-LABXKVL7XYA8PW4N5LWC/Tanzania.png Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612122557501-GN3UOAG3G1I5BQ3V16OP/baseball-hat.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612057576729-UCFIUXTDANTSCIPR7NKY/Instagram+Post+%E2%80%93+4.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612063131105-S0SHKLSM710S26EYL2EQ/DSC08558.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612063421960-WVF3XM6ZWI3PNIBPICZI/Artboard+42.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612122558569-0DGZHOL0613HPYB5ZHVT/Light+Mug+5.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612063133369-EK63U0WC3H3YU9SUROVV/DSC08574.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612063425374-TEL3WC88U6IDJJZ5JUOJ/Pumpkin+-+Ground.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612055682756-7K5AT1Y00QOBIGLDU94B/graphic-symbol.jpg Design - Montanas Coffee Co // Branding - A memorable mark When creating a brand, it’s ready important to create a visual mark that’s easy to remember. After exploring a lot of different ways to show an ‘M’ for Montañas Coffee, this is the mark that I thought expressed our brand the best. It’s easily memorable and relates it back to the name. The mark speaks without having the rest of the logo underneath it and therefore can be used as a stand alone graphic in most places. https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612126072418-Q72MSD7DLUQ4HL24S7EI/tablet-mobile-website.jpg Design - Montanas Coffee Co // Branding https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612057153463-CMN8MGWC7X9X08JQ6T8H/Teaser+gif Design - Montanas Coffee Co // Branding - Teaser Pre-launch instagram story post for our 3 blends that were getting released on our brand new website. https://subashg.com/design/silicon-one monthly 0.5 2021-06-10 https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612048283601-8VOVPTAL9QQFX71Y274N/Robot-1920x1080.png Design - Silicon One // Cinemagraph https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612052179332-WPSTPQQL3OSD1XXAF6QG/Screen+Shot+2021-01-30+at+4.15.25+PM.png Design - Silicon One // Cinemagraph https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612048283660-5BUENLRZDQR8XXRY9IIZ/Tablet-1920x1080.png Design - Silicon One // Cinemagraph https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612052177444-1XJB9PZZ4V9W0E9T58V1/Screen+Shot+2021-01-30+at+4.15.28+PM.png Design - Silicon One // Cinemagraph https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612048282979-JLHG4GF0807VYLT2IEFA/VR-1920x1080.png Design - Silicon One // Cinemagraph https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612050923036-Z4SOFPS3I5NWYUJYKYMK/takingitapart.jpg Design - Silicon One // Cinemagraph - Taking it all apart This was a very photoshop intensive project. I also had help from the photography team to take all these photographs apart so I could animate parts of each graphic individually in After Effects. https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612051282152-L6K3GZ8B8X0ZJ99NSRUG/Storyboard.gif Design - Silicon One // Cinemagraph https://subashg.com/design/cisco-live monthly 0.5 2021-06-10 https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612131614102-B7TC54HJD15ZUQ8S1XI3/IMG_0018.GIF Design - Cisco Live // Motion https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612133167718-C11UCHFLONRWGTBVRKCE/CiscoLive-21_V1_Page_01.jpg Design - Cisco Live // Motion https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612131614341-M6FZSP7X4ZH3KNVMKI45/IMG_0019.GIF Design - Cisco Live // Motion https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612133168215-ZG87S6ZU0IW7W7S8F7DJ/CiscoLive-21_V1_Page_02.jpg Design - Cisco Live // Motion https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612133167615-J17MLADSPCOCDMJWH77T/CiscoLive-21_V1_Page_04.jpg Design - Cisco Live // Motion https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612133167901-YCSDW2KMSRCC705KBJ5J/CiscoLive-21_V1_Page_08.jpg Design - Cisco Live // Motion https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612133167681-CN23AFL9WIHTGE7MXWL3/CiscoLive-21_V1_Page_12.jpg Design - Cisco Live // Motion https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612133167675-V9TNQ957APA2TGDALR8F/CiscoLive-21_V1_Page_11.jpg Design - Cisco Live // Motion https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612131339815-8LIRB1GMCHSCOR4470CP/Artboard+62.jpg Design - Cisco Live // Motion https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612131475123-V9GEZ7402K59QZBZLM77/storyboard.gif Design - Cisco Live // Motion - Storyboards Trying to show a few different concepts of how we can animate the graphic. https://subashg.com/design/dexter monthly 0.5 2021-06-10 https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612038581890-JK1FZ5K6LZYWLQF3OSZ8/personas.jpg Design - App for Dog Shelters // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612039731912-KFC28LG2WPO46BLWAU30/sketch_Page_2.jpg Design - App for Dog Shelters // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612038583804-QGODNUFF6PJJHHSZ0K6G/Ideas.jpg Design - App for Dog Shelters // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612039732473-BHKK1OUGJZVF76ALFTM2/sketch_Page_3.jpg Design - App for Dog Shelters // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612038582268-G6QAAZWYQQT3BN4IDOLL/Features.jpg Design - App for Dog Shelters // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612039731960-F4BZFH8N4T7BZD1JZAP9/sketch_Page_4.jpg Design - App for Dog Shelters // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612039731957-WMO35HQ0C3DPBGRCA2VU/sketch_Page_1.jpg Design - App for Dog Shelters // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612039596658-8LB5KQGOZGGTJ0NAWUJB/home-page_V2.jpg Design - App for Dog Shelters // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612039375765-UID9ZR66XHRQEX5V0W04/user-flow.jpg Design - App for Dog Shelters // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612042941470-OCAJABX1JNNEKFEUZODR/Style-guide_V2.jpg Design - App for Dog Shelters // Product Design - Do more with less We narrowed down our type styles and colors to the very bare minimum. By using a very small style guide, it was much easier to make the app look cohesive and consistent. https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612044666878-G6QQO2HD5RNEP8RMWLT7/iPhoneX.jpg Design - App for Dog Shelters // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612044276319-XYRFJR46CHX0EJ2DXR74/Dexter_Dawgs.jpg Design - App for Dog Shelters // Product Design - The Dexter Team This was a team effort all the way around. Aside from ideation, sketching, and designing the layouts for the UI, I was mostly in charge of creating custom animations from page to page. Animation was definitely one of the most important aspects we wanted to focus on because making an app interactive meant better engagement from our users. Teammates: Eli Walters, Taylor Becknall https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612044543799-VV0Z3SEX19BTW1Y0R4OK/prototyping Design - App for Dog Shelters // Product Design - Bonus content This is what our native file looked like before Adobe released ‘states’ for buttons. We were required to create a minimum of 10 artboards for the contest, we had well over a 100. I guess we’re a bit much. https://subashg.com/design/holiday-cards monthly 0.5 2021-06-10 https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611683409419-CNG9L19OXVQL1HKVGEA3/Santa.gif Design - Holiday E-cards // Illustration & Motion Santa Dropping off Presents https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611686602179-W67YGSV9AZPGHKABCU0W/Holiday-cards-Template_V5.jpg Design - Holiday E-cards // Illustration & Motion New email template for handoff https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611686692823-6DWOOHTR726MP02NU4ED/all_V2.png Design - Holiday E-cards // Illustration & Motion https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611683408040-A849XYE2VX8KZ2EO3AC0/Hanukkah.gif Design - Holiday E-cards // Illustration & Motion Happy Hanukkah animation https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611686600748-PAYXAVZQIIPPHIH1IFY6/Instructions.jpg Design - Holiday E-cards // Illustration & Motion Standards manual shortened to 1 small page compared to 8 pages in the previous years https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611683744110-2OUF0GFU06CQ4WN0D7H1/Santa%27s-Warehouse.gif Design - Holiday E-cards // Illustration & Motion Santa's Warehouse https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611683024596-I166XCQIAPXC70RK2DTL/Holiday+Cards+carousel+image Design - Holiday E-cards // Illustration & Motion https://subashg.com/design/cisco-store monthly 0.5 2021-06-10 https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612153896328-VVQ56QOP7WZQN441CJN7/T-Shirt+Mock-Up+Front.jpg Design - Cisco Store Apparal // Print Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612155157362-PHKIMXWUAPVZ759PRBRW/mother-daughter.jpg Design - Cisco Store Apparal // Print Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612159047071-8P58E9UMF4JYSLGFEGJ4/diary.jpg Design - Cisco Store Apparal // Print Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612159337702-ZB2KYWV6DTUR983XM69O/initiate-love.jpg Design - Cisco Store Apparal // Print Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612153896450-8EGIOX0CYXVZ4ORJABRN/bees_V2.jpg Design - Cisco Store Apparal // Print Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612155156698-0I1PPVEJJ03339QKF7YO/women-of-cisco.jpg Design - Cisco Store Apparal // Print Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612159046737-P89FZ9295QY70PHM4HAZ/use-pin.jpg Design - Cisco Store Apparal // Print Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612159337700-RKTTY5S05L7FKBBWZZTL/T-Shirt+Mockup.jpg Design - Cisco Store Apparal // Print Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612153896332-MPEX5CMHSVWYM9VXRGP8/forests.jpg Design - Cisco Store Apparal // Print Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612159298630-YNVMSYGI9SWOIN44WWN0/tote-bag-mockup-04.jpg Design - Cisco Store Apparal // Print Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612159307627-1X1E0QFDWLI0W1X5IN0O/tote-bag-mockup-04.jpg Design - Cisco Store Apparal // Print Design https://subashg.com/design/brand-exchange monthly 0.5 2021-06-10 https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612642460321-TVYQVJ02IN3JV01YW3ZI/BX-Sitemap-V1_Page_1.jpg Design - Cisco Brand Exchange // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612642460054-1QJ2EB90IS6C9SU500Y2/BX-Sitemap-V1_Page_2.jpg Design - Cisco Brand Exchange // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611629644588-4X0AZOYNU0GRIP039MXJ/Previous+Brand+Exchange Design - Cisco Brand Exchange // Product Design - Problem statement We conducted some preliminary interviews to find the main pain points of the current Brand Exchange. Off-brand look and feel of the site seemed to hinder the trust of the user. Site architecture made it tough for the users to navigate the site proficiently. Missing responsiveness alienated users with smaller screen sizes. Very bland look of the UI made users uninterested and showed low engagement. https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612643995525-B20Y9GA49HOM30QZ5ZDM/Carousel.png Design - Cisco Brand Exchange // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611632422607-7WG12LDDXH28Q4FRV3I8/Responsive+design Design - Cisco Brand Exchange // Product Design - A webpage that responds 95% of users preferred to use a desktop to access Brand Exchange. For phase one, we built 2 breakpoints, large desktop and small desktop. Easy to develop. Only the body section of the page would be responsive. The left navigation will stay constant till the breakpoint at 1439px where it will collapse by default giving the middle section more space to view assets clearly. Users with small desktop screens would now be able to use the site with ease. https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611633217454-4I0LNTVUC04TOWNZ3M58/Color-guide_V4.png Design - Cisco Brand Exchange // Product Design - Make it pop The colors are categorized into layouts and text. The layout colors include buttons and shapes while the text colors are for titles and body paragraphs around the site. Dark grays are used for texts to ensure maximum visibility and to pass the ADA compliancy for color contrast. The blues will be used for buttons and links to add emphasis and show that they’re clickable assets. https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611639459393-3CS1JUQA8WJ69PTA6U58/Typography Design - Cisco Brand Exchange // Product Design - Type with style Being an entity of Cisco, it seemed appropriate to use Cisco Sans as the primary typeface for Brand Exchange. Type set at smaller sizes to avoid crowding on a information heavy page. When used correctly this will help show hierarchy of information on each page. https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611645630111-DKK586KM07IF3GLBR1IX/Download_V3.gif Design - Cisco Brand Exchange // Product Design - Button it up There are 2 different types of buttons: primary and secondary. Primary buttons will be used for the main call to action button while secondary buttons will be used as a general button for items across the site. 4 different states of a button, disabled, inactive, hover, and active. Not all buttons will have all 4 states as some do not apply. Disabled buttons will be used for cases where they present no use. For example, when no assets are selected, the corresponding action buttons such as “Add to collection, Add to cart, and Download” will be disabled. https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611709970067-84H5LIB8T75VGHDFJN0B/Icons+set Design - Cisco Brand Exchange // Product Design - Iconography Primarily outlined to keep the website look light and airy, making use of the negative space on the site. There would be multiple icons living next to each other on the page so keeping them in the same hierarchy when not in use. Icons sent to developers as SVG files to be added to the site. https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611900298084-UQPAKT3BG5CPMXD53ALD/Home-2099px+%E2%80%93+more+options+%E2%80%93+34.jpg Design - Cisco Brand Exchange // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1612462926010-IXX12SVX126UAS314T5T/tutorial.jpg Design - Cisco Brand Exchange // Product Design https://images.squarespace-cdn.com/content/v1/600f3b543509c30e1b937c50/1611899143100-XLCOELNYTGQNKUU34QXV/Home.jpg Design - Cisco Brand Exchange // Product Design