Montanas Coffee Co // Branding

We started a coffee company

My roommate and I base our productivity on good coffee. Amid the pandemic, we found a lot of time in our hands so we decided to start our own coffee business, Montañas Coffee Co. We found roasters to partner with in the US that import coffees from all around the world. We would order samples, taste all the coffee and select our favorite beans that we want to sell and put up on our store. Aside from the business and logistics of it all, I was to design a full brand around our coffee for marketing purposes.

A memorable mark

When creating a brand, it’s ready important to create a visual mark that’s easy to remember. After exploring a lot of different ways to show an ‘M’ for Montañas Coffee, this is the mark that I thought expressed our brand the best. It’s easily memorable and relates it back to the name. The mark speaks without having the rest of the logo underneath it and therefore can be used as a stand alone graphic in most places.

Package design

Eventually we’d like the design to be on the entire package but we had to work within a 6x4in label with the current printing company. Since it’s a very small space to work in, the design of the package is very simple and modern. Lots of negative space in the design to allow the text to be as big as possible so it’s easily legible.

Each bean has a splash of color dedicated to it so it’s easily distinguishable when they live next to each other.

Website design

Very simple and straightforward web design. The goal was to make it as easy as possible for users to add coffee to cart and checkout.

Social Media

Social media is a very important tool in our age. We made an instagram for our coffee and started posting content even before launch to draw some engagement and excitement.