Cisco Holiday E-cards
Holiday cards is a fun project we get to do as a team every year. The goal was to create excitement, joy, and share the holiday cheer. While creating holiday cards seem like a very broad concept, the challenge was to create a design that tied the story back to what Cisco does as a company.
Carousel banner design for Cisco Brand Exchange
Increasing engagement
For years, we've done our email templates the same way for the Cisco Holiday Cards. This year, I decided that it's time to change. Not only did I improve the look of the email template, I also suggested that we add a link to the email template that took you to Brand Exchange where users can download the cards easily. Each email would now make it easier for the next person to share the holiday cards.
Last year we had a total of 2,665 downloads for 14 cards. This year, just only under 1 month, our total downloads are 5406 for 10 cards increasing the total downloads by 284%.
New email template for handoff
Standards manual shortened to 1 small page compared to 8 pages in the previous years
Gifs from the previous year
We had a bit more time last year so we had a chance to storyboard and animate our e-cards.
